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How to successfully launch fashion brand on the international market

Martina Planty . Christophe Billet .

Sorbonne . Institut Francais de la mode in Paris .

 

 

The program was created for ModaHow® by the French buyers and business consultants with more than 20 years of work experience in fashion. They worked with the leading fashion luxury brands like Chanel, Ralph Lauren, Valentino, Kenzo, Jay Ahr, Carven, Proenza Schouler, etc.

This program gives you access to real-time consultations with the experts. You will have your collection reviewed, to understand what buyers can like or not in your collection and what will you need to improve.

The session is coming soon . Register your interest .

Number of places is limited .

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News & Analysis

Haute Couture Draping

What is draping? Draping, or moulage in French, is a couture technique that originally comes from Paris haute couture maisons. It consist of draping the white toile (muslin) directly on the dress form. You can instantly see how your idea will look in volume, and you can easily try new forms. Moulage is done only on the right side of the form if the garment is symmetrical. Why use draping? When you drape the fabric on form…

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What to learn from Isabel Marant

Find here her quotes about production, sales, merchandising, designer identity, marketing, etc. Most of this interviews are only available in French…
“I’m associated with parisian style because I know very well how parisians are, cool&casual and elegant at the same time. French women take a lot of attention to them but they don’t like to show it. Effortless…”

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Making of Marc Jacobs Handbags

A must-watch for any person wishing to launch a bag brand. See how many people work in italian atelier on creating a luxury accessory, from a piece of leather, to the finished bag. Most of the work is still done by hands, from leather tanning and cut to assembling and sewing. The same piece of leather is controlled 3 times. An amazing detail : the special room where…

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Making of A Dior Couture Dress

If you are a luxury designer or if you want to became one, especially if you create evening dresses and work with silk and tulle, you should absolutely see this film! Captivating and very informative, this one-hour video on Christian Dior Spring Summer Haute Couture Collection «Tribute to illustrator Réné Gruau» shows very closely all the steps of creating one of the most beautiful piece of the collection, an outstanding red silk fai dress. First you see how dressmaker…

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Project Jacquard, Google

Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Everyday objects such as clothes and furniture can be transformed into interactive surfaces. Jacquard yarn structures combine thin, metallic alloys with natural and synthetic yarns like cotton, polyester, or silk, making the yarn strong enough to be woven on any industrial loom. Jacquard yarns are indistinguishable from…

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A conversation with Karl Lagerfeld

Listening to Karl Lagerfeld is always inspiring. Some highlights from Karl Lagerfeld’s masterclass: • On getting inspired: “Just like appetite, which comes with eating, it’s only work that gives you ideas. That’s why I don’t believe in these people who spend two months on a beach trying to come up with an inspiration. Fashion is a full-time job. And if you want to do this job seriously, forget the part-time.” • On his daily rituals: “I tend to prefer mornings for…

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Masterclass HAUTE COUTURE : Draping .

Aurélie Vibet


Professor at the Ecole de la Chambre Syndicale de la Couture Parisienne .

“Leading skilled hand” at CHRISTIAN DIOR COUTURE for 10 years .


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& to exclusive bonuses!

 

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The session is coming soon. Register your interest.

Number of places is limited .

Thank you

The session is coming soon. Register your interest.

Number of places is limited

Thank you